A Personal Landing Page Creation Guide

First, a couple of words about the landing page. Contrary to popular belief, a home page of any site can not be called a landing page. The exception is a one-page site dedicated to a single purpose. Unlike a homepage, which usually provides general information about a brand and its services, a landing page focuses on one thing: conversions. And the "Personal" is one that is dedicated to a particular person, not a business or company.

While creating a personalized landing page, you need to understand that the user's attention and interest are not unlimited. Therefore, it is important to fit the optimal amount of important information in the smallest possible space. Here are the main elements of your personalized landing page:

First and foremost, try to appeal to clients’ emotions. Inspire their admiration with examples of your work. An impressed visitor of your portfolio landing page may not even notice how he or she will be signed up.

Use urgency as an excuse to sign up now. If your activity involves specific billable services, promise discounts for those who order within a certain time frame. This approach may spur some hesitant people into action.

Use language that is close to your audience. Few people will appreciate a full technical description of your activities. And successfully inserting slang words that only your audience can understand will make them happy!

Your personal home page should contain links on your social media, the most of people prefer to communicate this way. Choose social media where you are the most active. For example, it’s recommended to tell your clients about your Instagram where you publish something related to your business.

Your contact information should be on display. Better to publish it at the beginning on the landing. Don’t forget about call-to-actions that should be in several places of the page.

On our website you will find a lot of bio page examples and templates. It will help you to create the best personal landing page for business. These templates will be useful if you want to create the page from scratch. Now it’s available even for people without any experience of web-development.