The specifics of Real Estate Landing Page

Unique selling propositions at the beginning of the page. This way your client can understand where he is, why does this page exist and what exactly you propose. Try to make it really remarkable and attractive compared to the propositions of your competitors.

The harmonic and relevant pictures. If you sell the apartments in high buildings, it doesn’t make sense to publish the photos of country houses. Try to choose the best pictures with high quality, it’s worth to hire a professional photograph for it.

The advantages of your company and the result of your services. For example, a client will buy the luxury apartment for happy life or they will get an affordable accommodation in the city they like. If you sell apartments of other people, you can write that your client can get a free consultation and an estimation of their apartment.

Handling objections. In this part you should resolve all doubts of your clients and answer the possible questions.

The reviews. It’s more recommended to publish real and natural reviews of your clients. Nowadays people recognize false effortlessly and artificial reviews will irritate them only.

Call-to-action. It can be a noticeable button clicking on which your client can call or write you.

Bear in mind that even an attractive landing page isn’t able to sell real estate. It’s only an additional tool. A client will read real estate pages on the first step and on the second step you will have to convince them to buy something on the phone or at the office during the real meeting.

Use the concrete numbers and facts. Don’t write that your company is the best and well-developed. Instead of it give some examples of your productive work and success (for example, you have been working more than 10 years, you have more than 100 successful deals with clients, you offer new and new apartments every month).

Think about the design. It should catch the attention and shouldn’t look intrusive and flamboyant at the same time. A real estate agency is a serious and respectable organization, that’s why it must have quite restrained design. Don’t overdose with shades and big fonts.