Tips to make your app's landing page stand out

A landing page is a single-page website dedicated to the goal of convincing a user to take a single action. Such pages often act as part of a campaign in conjunction with PPC (pay-per-click) and paid ads on social networks. In our case, there are several targeted actions:

1. Subscribe. Collecting data about potential users of your app through a particular form.
2. Bonus offer. For example, a distribution of promo codes for the temporary free use of the app's premium content.
3. Downloading. Providing links to relevant download pages in Play Market or App Store.

Elements of Hit-the-spot App Landing Page

If you take the trouble to study the landing pages of popular apps, you'll find some typical elements of their design. Let's take a look at them.

1. The Headline and Description

   The very first thing visitors to your landing page see is the headline. Naturally, this is where you should briefly describe the uniqueness of your app, which puts it above the competition. You don't want to go into complicated technical characteristics or make the text too ornate. Three or four words for the title, describing the main purpose, and a few points of distinctive features - that's enough. Get the customer interested.

2. Call to Action

   Existing for a single purpose, the mobile app landing page should in every way push the user to it. The right CTA (call to action) is what should encourage the viewer to become a lead or customer. For the first case, you need to clearly state what the form is for and what the person who fills it out will get in return. The second usually uses prominent buttons with a clear call to download. By the way, it's good practice (especially for relatively long landings) to duplicate these elements.

3. The Main Text

   In the main part of the text, you continue what you started to do in the title - to describe the advantages of your product. Here you can focus on the less significant benefits and subtleties. Answer any questions visitors might have so that they don't have to go into the details on their own. Not everyone will go for that, but rather just skip your app. The size of this part varies depending on your target audience and the complexity of the app itself. It doesn't make sense to describe a simple clicker game in as much detail as a graphics processing app, for example.

4. The visual section

   Your app landing page design would be empty and uninteresting without a visual component. Here it's time to show the functionality of the application in the form of images and videos. This option is preferable for more users than reading large amounts of text. You can either make screenshots and record videos from the screen yourself or hire a specialist to make the graphic part look more professional. An interesting advertising gimmick is framing such a video to look like a real device. It could be a popular iPhone or Android device, depending on the audience the campaign is aimed at. And, as always, it is important not to go overboard with both the length of the video (up to two minutes) and the total amount of media.

5. Social Proof

   For simpler applications, the number of users and downloads will be enough to instill confidence in the new visitor. But for complex applications (especially expensive ones) this will not be enough. In that case, you should use reviews and links. Usually, this is done in the following format: a couple of review sentences + name and link to social networks. If the reviewer is not an individual, but a publication, you should add their logo for clarity. And, of course, if your app has awards, be sure to display them for all to see!

In addition to the content of the landing page, which was mentioned above, there are a few points to which you should pay attention. Among them:

1. Focus on mobile view first. In the vast majority of cases, your page will be viewed on a mobile device, because apps are created for them. Our landing page creator contains a preview window, which shows you in real-time the appearance of your page and the changes you are making. In addition, the appearance of the finished landing page is automatically adjusted to the screen characteristics of the viewing device.
2. Perform A/B testing. Our service provides access to view statistics on the attendance of your landings. This makes it possible, for example, to make several designs, publish all of them, and monitor their popularity. The most visited version will be the basis for further promotion.
3. Do not neglect QR codes. When you create a landing page, we offer both a link and a QR code for it. This marketing tool is extremely easy to use, but its usefulness in an advertising campaign is hard to overestimate.