Store Landing Page
Mostly, landing pages are created to promote just one product, but you can create one for your entire shop as a supplement to your main website. We will give you some recommendations and examples of such pages.
The one page for a store shouldn’t turn into the catalogue of your products. This is a task of your main website. That’s why it will be enough to place a couple of products and to describe them in several sentences. Choose the best products of your company and take professional pictures of them. Don’t give detailed descriptions, better write the phone number for the consultation, it will help to persuade a client completely.
They should be in the middle of your page approximately. Bear in mind: «the company that develops very fast» and «a lot of positive reviews» aren’t advantages. Use strong facts about your company that will help to convince your clients. You can call the number of your specialists, the number of products, the years of your work. Try to stand out from your competitors. Tell your clients about free and convenient delivery, about ways of payments. Use something that other companies don’t have. Better use lists to make the information more convenient to read.
The same goes for call-to-action buttons, place them in several parts of your branding so that the customer can buy something at any time. Don't use a lot of colours and graphics, which will make your design look cluttered and uncomfortable. Choose colours that are relevant to your products. For example, it is better to choose calm shades for children's products, green for healthy products, pink will do for women's devices and cosmetics.
A landing page for a shop is ideal for spontaneous and quick action. But sometimes your customers have questions. So put a phone number and social media buttons at the end of the page so that a person can contact you and consult. Remember that some people like to call, while others prefer to text their questions. Give them all these options.
